How QVC Says It’s Cutting Down On Returns


Homeshoppingista's Blog By Linda Moss

Belated Merry Christmas, folks! HSN is doing 24 hours of jewelry clearance today, which is tempting even for those of us who rang up our charge cards shopping for the holidays.

We were so busy it has taken us a few days to blog about a Wall Street Journal story earlier this week, one where QVC stuck its two cents in.

http://online.wsj.com/news/articles/SB10001424052702304773104579270260683155216

The Journal article, “Rampant Returns Plague E-Retailers,” described how online retailers are using their data on orders to try to cut down on returns. As many of us know from personal experience, one way that QVC and other home shopping networks try to reduce returns is by threatening to cut off shoppers who return too much merchandise, despite the channels’ 30-day-unconditional return policies.

QVC didn’t talk about that little fact in the story.

Instead, the No. 1 home shopping channel told The Journal that in some cases it…

View original post 162 more words

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About royfmc

BS in Environmental Engineering from Northwestern University's McCormick College of Engineering MBA from DePaul University's Kellstadt's College of Business JD from DePaul University's College of Law
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