It was only six months ago that Sprint decommissioned and shut down the Nextel iDEN push-to-talk network, and while the carrier has no plans to bring that legacy service back, the brand is another story.
According to a source close to the company, Sprint wants to introduce Nextel again — as a brand for business services. The source tells TechCrunch that this is part of a larger branding overhaul coming in Q1 in which Sprint plans to launch a new prepaid brand called “Sprint Freedom” — merging Boost and Virgin Mobile.
Sprint declined to comment for this story, but if the information from the source is accurate, the moves point to Sprint raising its game targeting businesses (particularly smaller and medium businesses) as well as streamlining its patchwork of services.
It also fits with the idea of Sprint — now majority-owned by Japan’s SoftBank — marching on in consolidation mode, shoring up…
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