Disney has openned the first big-screen Muppets movie in more than a decade.
“A feature film can be a very powerful way to relaunch a brand,” says Toper Taylor, president of Cookie Jar Entertainment. But in relaunching brands, Taylor says, it’s crucial to make sure you “don’t disenchant their core audience.”
The old Muppets guard — writers and performers involved in creating the franchise — is eager for the neglected troupe to shine again. But though they have not yet seen the movie, some wonder whether screenwriter and star Jason Segel, an obsessed Muppets fan, has a true grasp of the characters they helped create.
Go to this link for the trailer of the film: http://widget.newsinc.com/single.html?WID=2&VID=23539922&freewheel=69016&sitesection=chicagosun